Local Visibility Guide & Checklist
LOCAL SEO CHECKLIST
Do you have keywords in your title?
Use clean, SEO friendly URLs.
Check for duplicate content.
Logos & Images
Optimize your logo and other images.
non-www to www
Ensure non-www to www redirect is setup.
Setup Google Webmaster Tools & Ensure that Google can crawl your site properly.
Install Google Analytics Snippets
Ensure your navigation menu items are indexable.
NAP = Google My Business Page
Does NAP on website match Google Places?
Add city / service pages to your website.
Does the website have a blog?
How Does Your Website Appear On Mobile?
Do you have a Google+ Profile setup?
Google My Business Page Claim
Claim your Google listing.
Google Profile + Google Plus
Is your Google Local profile merged with the Google+ page?
Are you listed in the right category?
Ensure that your business name is EXACTLY listed in Google Places.
Logos & Cover Photo
Add your logo and cover photo. At least 5 more photos to optimize for the carousel.
Test your website for existing schema.
Generate local and business schemas for your website.
Add Business Details In Schema.
Create & Claim Listing on Bing.
Create & Claim Listing on ExpressUpdate
Create & Claim Listing On Yelp.
Top 50 Citation
Submit To Top 50 Citation Sites.
Fix NAP For Wrong Citations.
Submit To Niche Specific Sites.
Submit To Hyperlocal Directories.
Find Your Competitor’s Citations and Additional Sources
Modify Old Citations
You can modify old or defunct citations. If a website has already cited an old address of yourbusiness.
Respond Back To Negative Reviews
Ask Existing Customers To Leave A Review.
Make Easy To Review
Make It Easy For Customers To Review You.
Call To Action
Is Your Call To Action Displayed Prominently?
Is The Phone Number Prominently Displayed?
Display Testimonials / Reviews On Your Website
Create A Twitter Profile
Create A Facebook Page
Claim Your Venue On Foursquare