The Business Blueprint – Business Success By Design

Written Specifically For Local Business Owners & Service Providers

The Only Business Development Guide You’ll Ever Need To Attract All The Clients/Customers You Can Handle!

Table of Contents

  1. Introduction to The Business Blueprint
  2. Your Business Foundation – You’ve Got Some Work To Do Here! And It’s Vital To Your Success
    • Who Do You Serve & Why Should They Choose You?
    • Get A Deep Understanding Of Your Ideal Clients – It’s Makes Everything So Much Easier
    • Identify Who You Won’t Work With
    • Clearly Identify Your Target Market & Your Niche
    • Making It Clear Why They Should Choose You Over All The Competition
    • Keeping One On Your Competition
    • How To Develop Your UVP (Unique Value Proposition)
    • Now We Can Create Your Competitive Edge
  3. Sales & Marketing For Local Businesses & Service Professionals – Some Major Principles
    • Understanding The Difference Between Sales & Marketing
    • How To Sell Your Services – An Easy Surefire Approach For Those Who Absolutely Hate Selling
    • So What Is Marketing?
    • Branding v’s Direct Response Marketing
    • Only Direct Response Marketing – Everytime
    • And Here’s How You Create And Promote Your Brand
  4. What Marketing & Advertising Is Working Today?
    • Online Local Visibility Is All About Google Local Rankings
    • It Starts With Google My Business
    • How To Get To The Top Of Google Local
    • Optimizing Your Google My Business
    • Use Google My Business To Your Advantage
    • Directories & Citations Are A Huge Part Of The Puzzle
    • Reviews Are A Must
    • Your Website’s Authority Is Another Big Factor
    • And Don’t Forget To Get Other Local Business Website To Link To Yours
    • Do All Of The Above…..Over And Over And Over Again!
  5. Your Business Website – The Most Important Marketing Tool. It Should Be Creating New Leads, Converting Visitors Into New Clients & Generating Consistent Referrals….Is Yours?
  6. How A Local Service Provider Should Use Social Media
    • A Facebook Presence Is A Must BUT….
    • Your Facebook Page
    • Using Facebook Groups To Get New Business & Referrals
    • Facebook Events – Might Work for You
    • Is Facebook Advertising Right For You?
    • LinkedIn Is A Definite Must In Today’s World
    • What About All The Other Social Media Platforms – Here’s My Opinion!
  7. Video Is The Future And The Future Is Now
  8. Networking Or As I Cal It “Notworking”
  9. Referral Strategies All Business Owners Should Be Using
  10. What Local Consumers Really Want From A Local Business – The Results Of A Recent Survey
  11. Conclusion – Do You Have A Business Or Just A Job With More Hours & Less Pay?

 


  • Introduction to The Business Blueprint

Your Approach Toward Business Is Going To Change

No matter how old or new your business is, what you are about to learn will immediately shift the way you approach your business from now on.

More specifically: When you are done, you’ll have your business designed and blueprinted to grow faster, get more profitable, do better things and do it all in a superior way. A way that gives you the freedom and income you need to live your ideal life.

Did you get that? Right here in this eBook and short business guide I’m going to walk you through the initial steps to engineer your business to continually grow without you.

It’s essential you believe that your business can do all this. That your business can give you both the income and freedom you want. Based on my experience with thousands of entrepreneurs, I’ve come to believe any business can. But what’s important is that you believe it’s possible for your business. Otherwise, what’s the point?

Really, think about that… cause I’m dead serious… What’s the point of starting and growing a business if you’ll never get free of it?
 
The Purpose Of Owning A Business

A crucial element of the Business Blueprint philosophy is this: Owning a business is more than just a job – or at least it’s supposed to be.

What I mean by this is a job is where you trade time and effort for money. So, by its very nature it consumes your life by feeding on your time and attention.

But a business is an entirely different animal when designed and executed correctly. A business will give you more of what you want out of life.

Sadly, almost every business owner approaches building his or her business the wrong way. And that’s the single biggest mistake any business owner can make. They jump right in and start doing business, and never consider for even a moment that they should have designed their business first.

The good news: You won’t make the same mistake. Because together, right within the Business Blueprint System we are going to design your business together so it can free you to do the things that give you the life you want.

One last caveat: Some business owners believe that the work they do in their business is their life‐work. That they are in fact, living their ideal life by doing their life‐work inside their business.

If this describes you, here’s a word to the wise. Embrace the concept “if you love something set it free, if it comes back to you, it’s yours. If it doesn’t, it never was.” You can do this in your business by building a business that doesn’t need your direct involvement (in other words it sets you free). Then if you decide to continue to do the work inside your business, even when it doesn’t need you (you’ve come back), you can honestly say you’re living your ideal life.
 
Designing A Business

So, what do I mean exactly when I write “designing your business” or “blueprinting your business?” Allow me to clarify… Very few business owners ever sit down and think through each element of their business and how they should best interact to give them “more life” while giving their prospects and customers what they truly crave.

Think about how tragic that is. You will invest more of your time and resources on your business than almost anything else. Your success and dreams hinge on its success. Yet most never think through the different approaches and create their business with the highest likelihood of success.

And that’s what I mean when I say designing your business. It’s about taking a step outside your business and looking at it objectively. Then, I am going to show you how to think through and figure out what your business is going to look like, what it’s going to do and how it can best deliver on your hopes and dreams.

Next, we’ll create your business blueprint. Your business blueprint is your visual action plan that’ll represent the simplest version of the business you are creating.

Your business blueprint will lay out the functions, responsibilities, and processes your business will need to succeed and grow beyond you. It will also set up the game you’ll play to get free, by visually representing your current responsibilities and dictating the steps to hand those off to others in your business.

It’s The Design That’s Critical

It should be getting clearer – designing your business is critical to your business success. In case it’s not, think about it this way: If your business is not designed to give you what you want… if it’s not blueprinted to grow into a business that can provide you with so much more than a job… then in fact not only will your business fail to give you what you want, but if you’re not careful, it’ll literally suck all the remaining life out of you.

That’s why designing and blueprinting your business is critical.

You see, without the proper business design and a functional business blueprint, all the work that follows becomes irrelevant. Do you get that? It simply becomes more work. Marketing work, website work, writing work, etc… All work coming together piece‐by‐piece, frustration‐by‐frustration, building you a job you’ll never break free from.

Remember this: If what you’re doing is not getting your business to rely on you less and less, over time it’ll rely on you more and more. Then it’s all just a big job with no end in sight. And what’s the point of that?

What You Need Right Now

Just in case you’re one of those few business owners (even after what we’ve already covered) who might still think that designing your business and blueprinting it is not what you need right now… Let me tell you, it definitely is what you need right now. More so than you could possibly imagine.

Why am I saying you need this more than you can imagine?

Because it’s typical for an business owner to think designing and blueprinting their business is not as pressing as the many urgencies they feel they need immediate help with… like raising some quick cash, executing a new marketing tactic, or whatever else may be screaming at them to ‘fix me’ in the moment. Therefore the thinking goes… spending time thinking about their business design and blueprinting it, seems idealistic, unrealistic, and unnecessary.

A word of caution. Don’t fall into the trap of a typical business owner’s thinking. Avoid it like the plague. The typical thinking is what causes the vast majority of business owners to fail. The typical thinking leads to working long hours with little to show for it. The typical thinking turns a business into a grueling job for the lucky few business owners who get their businesses off the ground.

Believe me when I tell you, you’ll have a new perspective about your business by the end of this report. You’ll see those pressing urgencies for what they really are. Distractions that will pull you down into the minutia of details that only seem important in the moment. You need to realize that in the context of your overall business success they’re trivial, unimportant distractions ‐‐ no matter how much of a crisis they may seem right now.

Remember this: Most business owners fail, not because they don’t work… the problem is that they’re doing the wrong work.

Now, that surfaces a question, doesn’t it? How can you tell the difference between right work and wrong work?
Well, when we are done, your business blueprint will easily answer that for you. That’s why this is mission‐critical work. You must focus on and do the right work. And that’s why designing your business blueprint is an absolute must. It’s the right work to do right now because it will make certain you are always focused on the right work in the future.

In case it isn’t obvious, this is something nobody can give you. You can’t buy it, outsource it, or employ someone else to do it for you. It’s what you must create for yourself.
To successfully build your business you have to really want it. And for you to want it you have to be able to see it, and know what the payoff will be for you when you’re finished.

Your First Steps To Freedom

So, here’s a quick overview of what we’re going to cover with the Business Blueprint System.

First, we’re going to cover the Blueprint’s unique point of view. Because nothing good happens for you or for your business when you see things the wrong way. You’ll make the wrong decisions, seize the wrong opportunities, hire the wrong people, etc. Consider this grounding on a few important business fundamentals.

Then we’ll roll up our sleeves and get to work on pre‐work that needs to be done before designing and blueprinting a business. To do that, we need to uncover three key pieces of information. First, you’ll clarify what your ideal life looks like. Second, you’ll do some research to understand how your ideal customer thinks. And third, you’ll determine the far‐reaching purpose of your business.

Next, we’ll use your business’ purpose to design a business that will provide you with your ideal life and your ideal customers what they truly crave. More specifically, we’ll cover your compelling promise and the profit model that’ll drive your business forward.

After we have the design we’ll blueprint it to visually document the important details of your business growth strategy.

To wrap up, I’ll show you some of the different ways you can immediately use and benefit from your business blueprint.


Your Business Foundation – You’ve Got Some Work To Do Here! And It’s Vital To Your Success

In this section we’ll cover the following:

  • Who Do You Serve & Why Should They Choose You?
  • Get A Deep Understanding Of Your Ideal Clients – It’s Makes Everything So Much Easier
  • Identify Who You Won’t Work With
  • Clearly Identify Your Target Market & Your Niche
  • Making It Clear Why They Should Choose You Over All The Competition
  • Keeping One On Your Competition
  • How To Develop Your UVP (Unique Value Proposition)
  • Now We Can Create Your Competitive Edge

 

 

 


Sales & Marketing For Local Businesses & Service Professionals – Some Major Principles

In the section we want to cover Sales and Marketing and discover the difference between these important elements of your business.

  • Understanding The Difference Between Sales & Marketing
  • How To Sell Your Services – An Easy Surefire Approach For Those Who Absolutely Hate Selling
  • So What Is Marketing?
  • Branding v’s Direct Response Marketing
  • Only Direct Response Marketing – Everytime
  • And Here’s How You Create And Promote Your Brand

 

 

 

 


What Marketing & Advertising Is Working Today?

Now for the crux of the Business Blueprint System – the important elements of marketing your business in today’s world to ensure you actually do generate customers from all your efforts.

We’ll cover:

  • Online Local Visibility Is All About Google Local Rankings
  • It Starts With Google My Business
  • How To Get To The Top Of Google Local
  • Optimizing Your Google My Business
  • Use Google My Business To Your Advantage
  • Directories & Citations Are A Huge Part Of The Puzzle
  • Reviews Are A Must
  • Your Website’s Authority Is Another Big Factor
  • And Don’t Forget To Get Other Local Business Website To Link To Yours
  • Do All Of The Above…..Over And Over And Over Again!

 

 


  • Your Business Website – The Most Important Marketing Tool. It Should Be Creating New Leads, Converting Visitors Into New Clients & Generating Consistent Referrals….Is Yours?

 

 

 

 


How A Local Service Provider Should Use Social Media

In the vast world of social media, a small business needs to be careful not to get sucked into trying the latest trick of the month and ending up spending way too much time on social media without any return whatsoever. In this section on social media we’ll cover the following:

  • A Facebook Presence Is A Must BUT….
  • Your Facebook Page
  • Using Facebook Groups To Get New Business & Referrals
  • Facebook Events – Might Work for You
  • Is Facebook Advertising Right For You?
  • LinkedIn Is A Definite Must In Today’s World
  • What About All The Other Social Media Platforms – Here’s My Opinion!

 

A Facebook Presence Is A Must BUT….

Look we all know that our business must be on Facebook today. There is no doubt about that. Facebook is a useful marketing tool, but recent changes have presented problems for small business marketing. Organic reach (meaning not paid for through Facebook ads) for Facebook business pages has dropped from 20% to a mere 2% in just a few years. Meaning less than 2 % of those who have liked your page are actually likely to see what you posted! Yet some local business owners sit all day long posting updates to their Facebook page.

So, what can small businesses do to use Facebook as a marketing tool?

Your Facebook marketing strategy should include more shareable content and low-budget Facebook advertising.

Organic content is still valuable on Facebook. Just because the post reach is lower than before doesn’t mean that no one will see your posts. Facebook rewards businesses for content that is liked and shared. What does that mean? The more people who like or share a particular post, the more that post will appear in the Newsfeed of other Facebook users. Post content that will engage your followers like useful information that people will share or business sales and promotions that people will share.

SO WHAT IS SHAREABLE?

Shareable content includes pictures and status updates that your customers will interact with. Post updates with information and content that potential customers will enjoy. Updates and pictures that you can tag people or businesses in will have a strong organic reach.

EXAMPLES OF SHAREABLE CONTENT

  • Photographer posts “sneak peak” pictures of a wedding, tagging the bride and groom
  • Restaurant posts Super Bowl party menu and pictures with #SuperBowl
  • Real estate agent congratulates a family on the purchase of their new home and tags parents

 

FACEBOOK ADVERTISING: REACH EVEN MORE CUSTOMERS

FACEBOOK ADVERTISING

Like other forms of media and communications, paid advertising will go further than organic reach. Facebook is no different. Facebook advertising is not as expensive as most people think. Facebook allows you to set a budget for your advertising – you can be successful with a budget of less than $200.

WHAT TO KNOW BEFORE ADVERTISING:

What should you advertise?

How do Facebook ads work?

Desktop vs. Mobile ads?

How do you manage ads?

The purpose of paying for Facebook advertising is to generate leads.

FACEBOOK AD BASICS

GOAL OF THE AD – Determine your goals before placing a Facebook ad.

Want to get email addresses to put on a mailing list? Trying to generate buzz through a free giveaway? Get new customers with a discounted rate?

CALL TO ACTION

A call-to-action tells the reader what to do. Free Sample | Download eBook | Book a Massage

The best kinds of Facebook advertising are the ads in which the call to action will take Facebook users off Facebook and onto your own website.

CLICK OFFSITE

Facebook ads should get people off of Facebook and onto your website or mailing list. The longer people are on Facebook, the more time they have to get distracted and leave your Facebook page. Forget about vanity metrics like how many people “like” your page. Focus on capturing new customers with a deal, incentive, or information. That should always be your plan.

FACEBOOK AD CONTENT

What should you include in your Facebook ads?

Advertisements are visually stimulating so your ad needs to be mostly photo or video. In fact, Facebook imposes a rule that ads must be less than 20% text. Incorporate images or video that are relevant to the ad.

FACEBOOK AD EXAMPLES

  • Video of service offered
  • Graphic of eBook download
  • Photo of product
  • Happy, positive, high resolution images

Photo and video ads increase website visits and conversion rates.

FACEBOOK AD TARGETING

This is where advertising on Facebook can be some much more effective than advertising on Google or any of the other search engines. Facebook allows your ads to be extremely targeted an for a lot less cost per click.

Facebook ads work by promoting your ads to different groups of people. Facebook Ads target in these ways:

CUSTOM AUDIENCES – Advertise to people who have visited your website but did not become a customer.

LOCATION Advertise to people based on their proximity to a specific location. Best for mobile ads.

DEMOGRAPHICS Advertise to people based on age, gender, family size, and household income.

INTERESTS Advertise to people with interests similar to your business based on their Facebook newsfeed activity.

BEHAVIOR Advertise to people based on their online activities like travel or recent purchases.

EDUCATION Advertise to people based on academic affiliations and networks on Facebook.

CONNECTIONS Advertise to people connected to your Facebook business page through your followers or friends of followers.

PARTNER CATEGORIES Advertise to people who have engaged with businesses similar to yours.

TYPES OF FACEBOOK ADS

Facebook offers ads for desktop and mobile. Desktop ads are the ones that you see when you’re on a computer. Facebook mobile ads will be on the Facebook mobile site that you see on your smartphone. So what’s the difference between them? Log onto the Facebook app on your smart phone and on your computer and take a look. Here are the main differences.

DESKTOP – Newsfeed & Sidebar – Scrolling Ads – Good for Any Type of Advertising

MOBILE – Newsfeed – Static Ads – Best for Location Based Advertising

FACEBOOK AD BUDGET: CAN YOU AFFORD TO ADVERTISE ON FACEBOOK?

Facebook advertising doesn’t have to break the bank!

What are you buying with Facebook Ads and how are the costs measured? There are a several types of metrics that you can use. Facebook also allows you to set a maximum spend for your ads so you stay within your marketing budget.

FACEBOOK AD COST METRICS

Cost Per Click (CPC)

Cost Per Impression (CPM)

The cost of advertising depends on your budget. Pay what you can pay!

My company (Apex Business Success) has helped customers with very limited budgets. We recommend starting off a Facebook Ad campaign with with a budget of $50 to $200. Facebook enables you to set spending limits – decide how much you want to spend a day or how much you want to spend on ads in total and set that as the limit. Pay nothing over that.

COST PER CLICK (CPC) – A click is when someone literally clicks on your ad. CPC allows to you see the cost you spend on each click to determine how valuable each website visit from your ad is.

COST PER IMPRESSION (CPM) – An impression is how many people see your ad. CPM allows you to see the average cost of your ad per 1,000 impressions to Facebook users.

MANAGING FACEBOOK ADS – How do you know if your Facebook Ad is working? Facebook makes it easy to manage and edit your ads through their ad management and audience insight tools. Make sure to use tracked links so you can see the reports in your marketing analytics.

MONITOR YOUR ADS BASED ON:

  • Audience size – not too large or small
  • Demographics – age and gender
  • Number of clicks
  • Number of impressions
  • Remaining budget

Using Facebook Groups To Get New Business & Referrals

 

 

 

 

 


  • Video Is The Future And The Future Is Now

 

 

 

 

 

 

 


  • Networking Or As I Cal It “Notworking”

 

 

 

 

 

 


  • Referral Strategies All Business Owners Should Be Using

 

 

 

 


  • What Local Consumers Really Want From A Local Business – The Results Of A Recent Survey

 

 

 

 

 


  • Conclusion – Do You Have A Business Or Just A Job With More Hours & Less Pay?